Fractional CMO for Family-Owned Repair Shops

Fractional CMO for family-owned independent repair shops with multiple locations or who are ready to open the next.

Target Marketing, EOS and revenue growth at every location.

How I Help

Most shops don't need more ads. They need marketing that brings in the right cars, and a shop that's ready for them when they arrive.

Targeted marketing - not a "spray & pray". I go after the customers and fleets accounts worth having, and measure everything by revenue, GP, car count, ARO, tech quote, new customer vs. existing customer and so much more!
Fix the leaks first. Declined work, lost customers and missed follow up cost more than you think. I find that revenue before you spend more.
Make growth run without you. I bring the EOS rhythm (annual and quarterly plans, weekly scorecards, rocks and standing weekly meetings to you and your store managers.
One leader, NOT another vendor. You get senior leadership for a fraction of a full-time hire, working alongside you and your team.
Strategic Focus: Customized marketing strategies aligned with company goals.
Results-Driven Approach: Data-driven strategies improve ROI.

Results for family-owned shops

1000+ new customers at each of 3 locations in 1 year, with revenue goals hit at all 3.
$400K in new fleet business into the pipeline in 5 months.
$120K from 1 email to customers the shop already had.
160 new customers adn $80K in added revenue in 3 months
Had record sales in company history with over $1million in sales - $250K over their previous highest month ever.
Grew fleet division by 59% in 5 months
Had record sales in 2025.
Had significant increase in targeted zip codes gaining market share year over year.
Grew retail customers by 40% in 5 months.

About Driving4ward

Welcome to Driving4ward Marketing Solutions! I work with family-owned independent auto repair shops at a growth moment: adding an additional location, expanding the building or bringing the next generation into the business. I don't look at marketing in a silo. I take a holistic view of your business, identifying every point in the customer journey that influences revenue, customer loyalty/retention and profitability. If the counter, the customer experience or the sales process is leaking revenue, more marketing won't fix it, so I work on those too, alongside you and your managers, so every part of the shop drives growth.

I understand the challenges that family-owned, small to medium-sized businesses face in navigating marketing. That's why I'm here—to provide the leadership and expertise you need to effectively reach your business goals. Marketing is one piece of the puzzle - but it's not the whole puzzle.

This is my passion!

What I Bring to Your Shop

New customer acquisition and car count growth
Customer retention and lost customer reactivation
Declined work and service interval follow-up
Fleet account growth
Marketing for a new location's opening
EOS for owners and store managers
Counter sales process and customer experience
Marketing measured by revenue, not clicks

Contact Driving4ward Marketing Solutions today to learn more today!

Affiliations

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My Story

I've spent 25+ years in marketing, including 9 years with Wisconsin's largest automotive group, so I know the automotive business, service drive, fixed ops and the pressure of competing for every repair order. I grew up in a family-owned business in the Chicago suburbs, so I know what's at stake when it's your name on the building. Today I help shop owners grow, one location after another, without losing what makes their shop theirs. I want to help you reach new customers, better retainment of you existing customers and grow new segments so you can intentionally drive your business forward.

Let's Drive4ward your business together!

~Lisa Ortscheid~

Services

OUR SERVICES

Choose a Plan that Works For You

Let's Get Started

Full audit and work with the internal team

Engaged

I join your team as your fractional CMO for an agreed share of the month: a full audit, quarterly plan, execution and weekly scorecards with you and your managers.

Minimum of a 6 month retainer is recommended.

Advisor

After completing a Half Day Strategy Session, I meet with your leadership team twice a month to keep growth on track.

Minimum of a 6 month retainer is recommended.

Half Day Consultative Strategy Session

Four hours with you and your leadership team to plan your next phase of growth.

30-day Marketing Strategy Review

A 30-day deep dive into your shop's marketing and revenue leaks (new customers, retention, lost customers, declined work and ARO) with a clear plan for what to do next.