Senior level marketing leadership & expertise without the full-time commitment!
Elevate your business with my expertise as a Fractional Chief Marketing Officer (fCMO). I provide senior-level marketing strategy and leadership without the full-time commitment. Simply put, I specialize in solving problems so you can grow your business, intentionally! Click here to discover how we can work together.
What is a fCMO?
Employing a fractional Chief Marketing Officer (fCMO) offers significant advantages, including:
-
Cost-Effective Leadership: Access to senior-level expertise without full-time costs.
-
Flexibility: Part-time engagement for scalability on specific projects.
-
Strategic Focus: Customized marketing strategies aligned with company goals.
-
Access to Expertise: Diverse experience enhances competitiveness.
-
Speed of Implementation: Rapid adjustments to marketing strategies as needed.
-
Mentorship and Development: Enhances skills of existing marketing teams.
-
Results-Driven Approach: Data-driven strategies improve ROI.
A fCMO provides essential strategic leadership for innovation and success in businesses.
About Driving4ward
Welcome to Driving4ward Marketing Solutions! I understand the challenges that family-owned, small to medium-sized businesses face in navigating their marketing efforts. That's why I'm here—to provide the leadership and expertise you need to effectively reach your business goals. I don't look at marketing in a silo. I take a holistic view of your business, identifying every point in the customer journey that influences revenue, customer loyalty/retention and profitability. Marketing is one piece of the puzzle - but it's not the whole puzzle. As a Fractional CMO, I work alongside leadership to align your strategy, customer experience, sales process and marketing, so every part of your business works together to drive growth. This is my passion!
Core Competencies
-
B2C and B2B Market Strategy
-
Brand Development & Positioning
-
Market Penetration & Expansion
-
Cross-Functional Collaboration
-
Competitive Market Analysis
-
Customer Acquisition & Retention
-
Team Leadership, Building & Coaching
-
Sales Enablement
-
Relationship Building & Management
-
Event Marketing
-
EOS
Contact Driving4ward Marketing Solutions today to learn more today!
Affiliations
My Story
I put my 25+ years of experience to work for my clients. Much of my experience is in direct to consumer businesses (automotive, construction, home improvement, retail). I bring my wealth of knowledge and insight to help your business thrive. Growing up in a family-owned business in the suburbs of Chicago has instilled in me a strong work ethic. I understand and appreciate the importance of building lasting relationships. I want to help you reach new customers, better retainment of you existing customers and grow new segments so you can intentionally drive your business forward.
Let's work together to achieve your goals!
~Lisa Ortscheid~
OUR SERVICES
Choose a Plan that Works For You
Engaged
A full audit of past & current marketing efforts, work in the company with the team for an
agreed-upon fraction of the month.
(1/8, 1/4, 1/2, 3/4 time)
Minimum of a 6 month retainer is recommended.
Advisor
After completing a Half Day Consultative Strategy Session, I serve as an Advisor to the leadership team, with standing meetings twice a month to keep everyone on track and serve as a resource to the team.
Minimum of a 6 month retainer is recommended.
Half Day Consultative Strategy Session
Spend 4 hours together to zoom out, evaluate and make an actionable plan to achieve the next phase of your company's growth.
30-day Marketing Strategy Review
A 30-day deep dive into your marketing to identify what’s working, what’s not, and what to do next.
What we'll do together:
Marketing Audit
Establish Quarterly Plan
Execute Plan
Increase Customers
Increase Revenue
GET IN TOUCH
Let's start Driving4ward Together!
Phone Number:
(920) 819-1099
Email: