Senior level marketing leadership & expertise without the full-time commitment!
Elevate your business with my expertise as a Fractional Chief Marketing Officer (fCMO). I provide senior-level marketing strategy and leadership without the full-time commitment. Simply put, I specialize in solving problems so you can grow your business, intentionally! Click here to discover how we can work together.
What is a fCMO?
Employing a fractional Chief Marketing Officer (fCMO) offers significant advantages, including:
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Cost-Effective Leadership: Access to senior-level expertise without full-time costs.
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Flexibility: Part-time engagement for scalability on specific projects.
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Strategic Focus: Customized marketing strategies aligned with company goals.
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Access to Expertise: Diverse experience enhances competitiveness.
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Speed of Implementation: Rapid adjustments to marketing strategies as needed.
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Mentorship and Development: Enhances skills of existing marketing teams.
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Results-Driven Approach: Data-driven strategies improve ROI.
A fCMO provides essential strategic leadership for innovation and success in businesses.
About Driving4ward
Welcome to Driving4ward Marketing Solutions! I understand the challenges that family-owned, small to medium-sized businesses face in navigating their marketing efforts. That's why I'm here—to provide the leadership and expertise you need to effectively reach your business goals. I don't look at marketing in a silo. I take a holistic view of your business, identifying every point in the customer journey that influences revenue, customer loyalty/retention and profitability. Marketing is one piece of the puzzle - but it's not the whole puzzle. As a Fractional CMO, I work alongside leadership to align your strategy, customer experience, sales process and marketing, so every part of your business works together to drive growth. This is my passion!
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Core Competencies
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B2C and B2B Market Strategy
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Brand Development & Positioning
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Market Penetration & Expansion
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Cross-Functional Collaboration
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Competitive Market Analysis
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Customer Acquisition & Retention
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Team Leadership, Building & Coaching
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Sales Enablement
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Relationship Building & Management
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Event Marketing
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EOS
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Contact Driving4ward Marketing Solutions today to learn more today!
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Affiliations
My Story
I have over 25 years of experience in B2C and B2B across various industries. I bring a wealth of knowledge and insight to help your business thrive. Growing up in a family-owned business in the suburbs of Chicago has instilled in me a strong work ethic. I understand and appreciate the importance of building lasting relationships. I want to help you reach new clients and drive your business forward.
Let's work together to achieve your goals!
~Lisa Ortscheid~
OUR SERVICES
Choose a Plan that Works For You
Engaged
A full audit of past & current marketing efforts, work in the company with the team for an
agreed-upon fraction of the month.
(1/8, 1/4, 1/2, 3/4 time)
Minimum of a 6 month retainer is recommended.
Advisor
After completing a Half Day Consultative Strategy Session, I serve as an Advisor to the leadership team, with standing meetings twice a month to keep everyone on track and serve as a resource to the team.
Minimum of a 6 month retainer is recommended.
Half Day Consultative Strategy Session
Spend 4 hours together to zoom out, evaluate and make an actionable plan to achieve the next phase of your company's growth.
30-day Marketing Strategy Review
A 30-day deep dive into your marketing to identify what’s working, what’s not, and what to do next.
What we'll do together:
Marketing Audit
Establish Quarterly Plan
Execute Plan
Increase Customers
Increase Revenue
GET IN TOUCH
Let's start Driving4ward Together!
Phone Number:
(920) 819-1099
Email: